Getting into character is how Carter fires up self, teammates

By Don Williams | AVALANCHE-JOURNAL
One of the biggest, nastiest dudes in the Big 12 Conference will let you in on a little secret. That stuff that Brandon Carter’s famous for, the stuff that you might call “war paint” or face paint,” is no such thing.
He picks it up from the, um, cosmetics counter at Wal-Mart.
“Actually, a lot of people don’t know, but it’s eye liner,” says Carter, Texas Tech’s gargantuan offensive guard. “It’s all eye liner that I put on my lips and on my face. It works best because I can make sharp edges and everything like that, and it’s not just globbed on.”
For three years, Carter has been known – maybe known best – for his crazy game-day mien: a face made up to rival Jack Nicholson’s or Heath Ledger’s villainous incarnations of Joker. A Mohawk haircut, all spiked up and sometimes two-toned. Tattoos and piercings complete the ensemble.
This year, the Texas Tech offensive line has kept quarterback Graham Harrell as clean as a whistle. They’ve helped running backs Baron Batch and Shannon Woods pile up 1,905 yards from scrimmage.
Football players talk often about the importance of preparation, but Carter takes preparation to a whole new level. It’s not just about practice. And it’s not just about time with the eye liner. The hair takes another 45 minutes. On game day, at the team hotel, Carter’s Mohawk requires washing, drying and the application of hair glue.
“It’s extremely thick, and it probably takes just as long to get it out as it does to get it in,” Carter said.
But Carter says it’s all worth the trouble. Getting into character gets him – and he believes teammates, too – psyched up. That’s a critical point he’d like people to understand.
“I think (some) thought that I was just kind of being an individual,” Carter said. “They thought it showed individualism and not much as a team player, which was the total opposite of what I was trying to do. It gets me hyped, and it gets other players hyped. That’s why I do it. I don’t do it to stand out above others or keep the focus on me.”
Tech line coach Matt Moore, when he was hired in the spring of 2007, talked Carter into toning down his look at the beginning of last season. It’s not that Carter’s style clashed with the new coach’s.
“He and I had a talk coming into his sophomore season,” Moore said. “I just told him, the way people are, that if you’re going to call attention to yourself, you’d better be really, really good. You know, let’s back off until you start playing real good, and then as you start playing good, you can start doing what you want. So that’s kind of been his reward.”
His original intention, Moore said, was to save Carter some grief.
“Just when you do that stuff, you’ve got a lot of eyes on you,” Moore said. “They’re going to pick out any mistake that you make – everybody.”
Wise counsel, but it came a little late. Carter already had been targeted. He said when Tech went on the road during his redshirt freshman year, opposing fans picked him out for needling. Imagine. A 6-foot-7, 353-pound guy who looks different.
The worst? Fans at Texas-El Paso and Oklahoma.
“They’d talk about, Go back to Hot Topic’ and things like that,’ ” Carter said, referring to the retailer known for music- and pop culture-related apparel and accessories.
Carter’s appearance might obscure a couple of admirable truths: He’s turned into a darn good offensive lineman, and one who’s dedicated to the task. (“He’s harder on himself,” Moore said, “than anyone else is.”) And, no rube, Carter can make a serious point with eloquence one minute and be funny the next. Like the time Carter cracked up an interview room this season when someone asked what Tech coach Mike Leach thinks of his look.
“Actually, he messes with me all the time about it,” Carter said in his East Texas drawl. “You know, his little jokes that you don’t really understand, but you laugh anyway? He always tells those jokes when I walk into his office.”
Being in the cocoon of a college football team the last four years, Carter has plenty of time to get comfortable among teammates.
But what about the time spent going to and from class?
“On campus, I really just get stares most of the time,” he said. “I think everyone realizes who I am. Most of the time I just get stares, as in, Is this guy going to hurt me, or is he just walking past me?’ Every once in a while, someone will take a few steps to the right or left to avoid me, which is kind of funny.”
Carter’s radical appearance spawned a certain camaraderie among fellow linemen. Center Stephen Hamby, guard Louis Vasquez and tackle Marlon Winn all have, or have had, similar haircuts.
Beyond the hair, though, Hamby humorously offers that he’s not apt to follow Carter’s lead. For example, Carter once had 21 piercings. Now he’s down to two, he said. He lost one in last year’s game against Texas A&M. On a play in which the Red Raiders scored a touchdown, Carter’s helmet got pushed up, his chinstrap caught on a lip piercing, and out it came.
So Carter’s kind of gotten away from the piercing thing.
“He finally pulled those out. Now I can actually hang around him in public,” Hamby said jokingly. “I’m pretty sure I was there for the first tribal tattoo, and then I’ve just watched as it’s grown from there. The haircuts, me and him did them. I think my sophomore year is when I started doing it. But he just took it to a whole different level where I couldn’t even compete.”
To comment on this story:
don.williams@lubbockonline.com 766-8734
jeff.walker@lubbockonline.com 766-8735
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